Meet the Team

Your Team

Coverdale Consulting has more than two decades of experience in campaign, marketing, digital, and public relations. Whether driving business sales through marketing initiatives or winning with political campaigns, we believe that success emerges from a visionary strategy that is well executed. We are responsible for working with several high-profile campaigns and organizations throughout Indiana and across the country. Coverdale Consulting has created innovative strategies, executed strong campaigns and managed projects that have resulted in millions of dollars and wins for our clients.

What We Do

Rachael Coverdale


Rachael has spent the last fifteen years immersed in marketing and sales. She lives by the life philosophy, “Let’s make a memory.” Rachael’s motto is woven throughout her personal and professional life. Whether it’s creating a brand, communications strategy, or dinner with friends, she makes it momentous. Her entrepreneurial and competitive spirit pair nicely when it comes to putting together winning strategies. From working with high profile businesses to nation-wide nonprofits to campaigns, Rachael is innovative and zealous with her approach.

Rachael lives in Fishers with her husband Tom, and their twins, Decker and Addison. She loves concerts, trying new restaurants, traveling and going to the Zoo with her family. Rachael is the current Board President for the Hamilton County Leadership Academy. She loves coffee and queso (not together though), and laughing.

Andrew Greider

Vice President

Andrew has made his mark on both the business and political sectors. There is no one more inventive or that has more brain power when it comes to data and digital initiatives. Andrew jumps right in, building a road-map for success. He’s built and executed massive digital strategies and advertising for nation-wide companies and campaigns. He has been certified in all Google, YouTube and Facebook ad platforms. Andrew’s strengths are in using sets of big data to make critical business decisions and working side by side with clients to take their business to the next level.

Politically, Andrew has worked on over 50 political campaigns over the course of his career at the local, state, and national level. Career highlights include working on a national campaign and coordinating a nationwide bus tour.

Andrew enjoys spending time with his wife and three kids. He is passionate about anything and everything racing, especially the Indy 500. He is also a big fan of hockey, amateur lion taming, and Diet Coke.

Emily Eaton

Account Manager

Emily first joined the Coverdale Consulting team as a college intern. Emily then went on to join the team after graduation as a Marketing Associate, and now Account Manager. As a part of the team, Emily works with clients on content curation, social media management, search engine optimization, and email marketing.

Emily is from Westfield, Indiana and is a Butler University graduate. While at Butler she was a photographer for student government, a social media manager, and an officer for her sorority. She helped manage some of the biggest events on campus for her house including Homecoming. She is a member of the Lacy School of Business Young Alumni Advisory Board, as well. When Emily isn’t working, she is most likely planning her next adventure or training for her next race. She loves to run half marathons, and has a goal of running a race in each of the 50 states.

Zach Howe

Account Manager

Zach approaches each client and challenge with a ‘let’s do it’ attitude. His background encompasses digital marketing — content creation, design, advertising and research. Zach leaves no stone un-turned when it comes to looking at marketing from all angles. He joined the Coverdale Consulting team as a marketing intern, then transitioned into a Marketing Associate position.

Zach lives in Indianapolis and is a graduate of the Kelley School of Business at IUPUI. Outside of work, Zach is an avid rock climber, fisherman, and cyclist. He once spent two weeks riding his bike from California to Indiana.

Madison Reddington

Marketing Associate

Madison values the relationships that come with this profession. She believes the foundation of trust is the most crucial aspect that must be achieved for these relationships to thrive. She is excited to be a Marketing Associate at Coverdale Consulting, as Madison sees herself growing within the company. Being a Marketing Associate, she will collaborate with the team and clients to create and execute marketing plans.

Madison lives in Noblesville and recently graduated from the Kelley School of Business at IUPUI. Outside of work, Madison enjoys spending time on the lake on her family boat. Over the past two years, she has assisted in reconstructing wave runner engines and has learned the ins and outs of engines (call if you need engine repairs). She also enjoys golfing on the weekends.

Internship Program

Coverdale Consulting’s Internship Program brings a unique set of talents and perspectives to the company’s culture and strengths. Investing in the next generation workforce is a priority for the team. There is no better way to learn than to surround yourself with people you can learn from and get to work.

What does a Coverdale Consulting intern do? They get first-hand experience by attending client meetings, working on REAL work, learning new skills and enjoying lots of free lunches. We will bond, you will be part of our team, and we will be sad when you leave us. The door is always open to come back! College interns have become Account Managers, high school interns have become Summer Office Managers, and so on.

Accepting applications year-round for college interns. For more information, please reach out to Andrew Greider (

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