Meet the Team

Rachael Coverdale is a leader, creative thinker, entrepreneur, 2023 IBJ Forty under 40 recipient and has been named one of the Top 50 Women Leaders of Indianapolis. From the ground up, Rachael has built a successful strategic marketing agency with a uniquely high client retention rate and a deeply engaged team that never settles for anything less than the highest level of work and strong relationships.

In eight years, Rachael has created a ‘non-traditional’ agency model that focuses on client work with businesses, in both the B2C and B2B space, including work with government and other public entities. Rachael understands that success comes from becoming deeply ingrained in the client's goals, vision, and a strong internal culture.

Rachael takes the lead in shaping the company's vision, with a strong emphasis on guiding clients in aligning their strategic objectives with marketing. She thrives on collaborating with growth-minded clients and fostering an environment that encourages the exploration of new ideas and approaches.

Beyond her professional work, Rachael serves as a board member for Noblesville Creates, and is a past board member for Brooke’s Place and past board president for the Hamilton County Leadership Academy. She is an alumna of the Rise & Thrive program, an organization dedicated to empowering high-achieving women. Rachael also enjoys hosting young students, offering shadowing experiences at her company.

Andrew is the driving force behind the agency's marketing excellence. With strategic prowess, Andrew leads the marketing team with expertise and intentionality. He's a master problem solver, known for his ability to tackle challenges with precision and innovation.

Andrew's strategic vision allows him to map out solutions, transforming new ideas into successful initiatives. His passion lies in devising creative solutions that elevate both clients and the internal team, fostering greater impact, strategy, and efficiency.

Andrew excels in using big data to inform vital business decisions and collaborates closely with clients to elevate their businesses to new levels of success. With Andrew at the helm, success is not just a destination but a well-planned journey.

Andrew enjoys spending time with his wife and three kids. He is passionate about anything and everything racing, especially the Indy 500. He is also a big fan of hockey, amateur lion-taming, and Diet Coke.

Lauren is a true creative at heart. She firmly believes that no idea is too unconventional when it comes to marketing; inspiration can strike from anywhere, at any moment. Lauren is passionately committed to steering the creative direction of the brands we partner with and elevating their creative strategies to new heights. In her role, she collaborates closely with both our team and clients, ensuring that the creative aspect of our marketing efforts is exceptional.

Lauren plays a pivotal role in maintaining the high quality of work that we deliver to our clients. She serves as an internal resource for our entire team, meticulously reviewing, enhancing, quality-checking, and collaborating on nearly every piece we produce.

Lauren possesses a deep understanding of the delicate balance between aesthetically pleasing design and its role in achieving the client's objectives, all while creating a lasting impact for the end user. Internally, she fosters a culture of creativity, regularly brainstorming out-of-the-box ideas, concepts, and campaigns for our valued clients. 

Madison Reddington is a seasoned marketing expert and leader known for her exceptional client-centric approach and ability to create solutions. She consistently goes the extra mile to understand her clients' business and deliver creative, strategic marketing solutions.

Madison plays a pivotal role at Coverdale Consulting, overseeing internal operations and ensuring the team has the support and guidance they need to be successful. Her strong leadership skills are ingrained in our company's hardworking and thriving culture, serving as a cornerstone of our success.

Madison's commitment to meeting deadlines paired with her competitive drive make her a trusted asset for our team and clients, ensuring that marketing needs are met with efficiency and excellence. Her clients range from a nationally syndicated radio show to healthcare organizations --- a true testament to her broad expertise and adaptability. 

Claire’s keen eye for design, combined with her strategic approach to marketing, is unparalleled. She has successfully built and revitalized brands for numerous clients, whether through fresh starts or rebranding initiatives. Claire meticulously considers her clients' target audience, unique value propositions, and overall goals to create brands that truly engage. Her deep relationships with clients allow her to fully understand their goals, culture, and wow factors, which she integrates into all marketing campaigns and deliverables.

As a Senior Account Manager, Claire also helps oversee the team, ensuring they have the resources they need to succeed. She brings her positive attitude and dedication to every meeting, consistently exceeding goals by utilizing analytics to fine-tune strategies and always striving for improvement. Her clients value her creativity and eagerly anticipate the fresh ideas she continuously brings to the table.

As a curious person who wants to learn everything about everything, Molly loves the spontaneity and variety that a typical workday at Coverdale brings. She believes that every experience we have presents us with an opportunity to grow. 

As an Account Manager, Molly works closely with both the team and clients to develop and implement marketing strategies. One of her job highlights is the creative freedom it offers, allowing her to effortlessly bring ideas to life through design.

 Molly’s ability to establish genuine connections and build strong relationships is a testament to her dedication to understanding the unique needs and objectives of each client. 

Lydia is passionate about all things marketing, advertising and communications. She values working with clients and building relationships with them to understand their needs and goals.

From working with nonprofits to large companies, Lydia's ability to grasp every aspect of her clients' operations allows her to craft tailored solutions that not only meet but exceed expectations.

 In her role, Lydia doesn't just see clients; she sees partners on a shared journey toward success. Lydia's enthusiasm for her work is contagious, and her commitment to excellence ensures that every project she undertakes is marked by creativity, strategic thinking, and a genuine desire to help her clients succeed. 

With a passion for the dynamic world of strategic marketing, Stephanie thrives in an environment where every day brings something new and exciting. 

For Stephanie, the thrill lies in the fact that no two days are alike; her career isn't about plateauing, it's about constant growth and exploration. She approaches her role with a curiosity, immersing herself in the intricacies of her clients' industries.

Stephanie finds it genuinely fascinating to delve into the inner workings of companies she might never have encountered otherwise. 

Clay serves a role that sets us apart from traditional marketing agencies. Recognizing the indispensable fusion of data, analytics, and technology in marketing, our leadership identified the need for Clay's expertise.

In the ever-evolving landscape of marketing technology, Clay is our guiding light. He not only brings clarity and strategy but also stays on the cutting edge of tech trends, ensuring our team and clients benefit from the latest innovations.

Clay is the bridge between data, technology, and marketing - seamlessly integrating these components. He not only deciphers complex data but also provides actionable insights to steer our clients toward success. As our website guru, Clay ensures that our technological solutions align with our clients' objectives.

With a background in Digital Marketing and a passion for technology and design, Clay is uniquely positioned to tackle challenges and provide holistic solutions. He eagerly combines his marketing and technological experience to solve problems for our clients, wherever and whenever they arise. Clay is at the forefront of our mission to deliver cutting-edge marketing solutions infused with the power of technology.