Meet the Team

Rachael brings a wealth of knowledge and experience to her role as the Founder and President. Recently named as a 2023 IBJ Forty Under 40 award recipient, Rachael brings a passion for building inspiring relationships and a belief in the power of strategic creativity in everything she does. 

Rachael takes the lead in shaping the company's vision, with a strong emphasis on guiding clients in aligning their strategic objectives with marketing. She thrives on collaborating with growth-minded clients and fostering an environment that encourages the exploration of new ideas and approaches. Rachael's expertise lies in leveraging the power of marketing to enhance every aspect of her clients' pursuits, ensuring cohesive and impactful brands.

Beyond her professional work, Rachael serves as a board member for Nickel Plate Arts and is a committee member for The Center. She is an alumna of the Rise & Thrive program, which empowers high-achieving women, is a past Board President for the Hamilton County Leadership Academy and Brooke’s Place board member.  Rachael also opens doors for young students, offering shadowing experiences at her company. 

Rachael enjoys hosting gatherings at her home, attending concerts, exploring new restaurants, and traveling with her family. Rachael lives in Noblesville with her husband, Tom, and twins, Addison and Decker. 

Andrew has made his mark on both the business and political sectors. There is no one more inventive or that has more brain power when it comes to data and digital initiatives. Andrew jumps right in, building a roadmap for success. He’s built and executed massive digital strategies and advertising for nation-wide companies and campaigns. He has been certified in all Google, YouTube and Facebook ad platforms. Andrew’s strengths are in using sets of big data to make critical business decisions and working side by side with clients to take their business to the next level.

Politically, Andrew has worked on over 50 political campaigns over the course of his career at the local, state, and national level. Career highlights include working on a national campaign and coordinating a nationwide bus tour.

Andrew enjoys spending time with his wife and three kids. He is passionate about anything and everything racing, especially the Indy 500. He is also a big fan of hockey, amateur lion taming, and Diet Coke.

Lauren is a natural creative. She believes no idea is too out-of-the-box when it comes to marketing; Inspiration can strike from anywhere, at any time. She is excited to help guide the creative direction of the brands we partner with and help push their creative strategy to the next level. Being the Creative Director, she will collaborate with the team and clients to oversee the creative side of marketing efforts.

Lauren lives in Downtown Indianapolis and is a graduate from Butler University’s Jordan College of the Arts. Go Dawgs! Outside of work, Lauren enjoys spending time with her friends and family as well as exploring the beautiful city of Indianapolis. She loves trying out new restaurants and breweries around town and hitting up local art shows and galleries whenever possible. She also thoroughly enjoys chilling out at home with a good book and cozy candle.

A competitive person by nature, April has brought her passion for strategy and winning to campaigns and media at the state and national level for well over a decade. Her experience in campaign management, communications, and media has made her a sought-after advisor for candidates up and down the ballot and led to her hosting multiple successful podcasts and radio shows in addition to serving as a political analyst and commentator on television. Whether advising  candidates, debating politics, or guest hosting shows on the largest talk radio station in Indiana, April is always motivated and guided by the old quote: “Losing feels worse than winning feels good.” She has developed and cultivated a national network of relationships at every level – ensuring that clients have access to what they need when they need it.

April and her daughter live in Indianapolis. Their favorite hobby together is traveling and exploring new cities and countries. She enjoys reading, cooking, and socializing with friends, especially at sporting events, shows and parties. Feel free to invite her to your next one.

Madison values the relationships that come with this profession. She believes the foundation of trust is the most crucial aspect that must be achieved for these relationships to thrive. She is excited to be a Marketing Associate at Coverdale Consulting, as Madison sees herself growing within the company. Being a Marketing Associate, she will collaborate with the team and clients to create and execute marketing plans.

Madison lives in Noblesville and recently graduated from the Kelley School of Business at IUPUI. Outside of work, Madison enjoys spending time on the lake on her family boat. Over the past two years, she has assisted in reconstructing wave runner engines and has learned the ins and outs of engines (call if you need engine repairs). She also enjoys golfing on the weekends.

Claire values taking creative and innovative approaches to getting the word out about her clients' products and services. No matter the industry, Claire will find a way to improve, renew, and innovate her clients' marketing strategies. With a passion for building strong client relationships and a love for new opportunities, Claire excels at ensuring her client needs are always met. As an account manager, Claire works closely with her marketing associate and clients to best execute the desired marketing plans. 

Claire is originally from Avon but now resides in Carmel, Indiana. She graduated from DePauw University and later attended the Columbia Publishing Course at Oxford University. Outside of work, you can find Claire hanging out with her pets, shopping with her friends, and working on projects that allow her to express her creativity.

As a multifaceted person who wants to learn everything about everything, Molly loves the spontaneity and variety that a typical workday at Coverdale offers. She believes that every experience we have, especially the new or negative ones, presents us with an opportunity to grow. Being a Marketing Associate, she will collaborate with the team and clients to create and execute marketing plans. She is excited to grow close relationships with everyone she meets and, under Madison's A+ guidance, hopes to one day manage accounts of her own.

Molly is a Purdue University alum and lives in Indianapolis with her cat, Cashew. In her free time you will find Molly playing video games, hanging out with friends, thrifting at your local goodwill, or trying out new hobbies and interests (her current obsession is skincare). Her hot take is The Office and Friends are not good TV shows.

Lydia is passionate about all things marketing, adverting and communications. She values working with clients and building quality relationships with them to best meet their needs. Lydia is excited to expand on her marketing skills and grow within the company. Being a marketing associate, she will collaborate with account managers and clients to best execute marketing plans. 

Lydia lives in Carmel, Indiana and recently graduated from the media school at Indiana University Bloomington. Outside of work, Lydia loves to read, explore new makeup trends, and spend time with her three dogs. 

Clay is the newly added marketing technologist to the team. He has a background in Digital Marketing, but a passion for technology and design. Clay is excited to bring both the Marketing and Technological skills that he has together in this role to help solve problems for clients wherever possible.

Clay lives in Indianapolis. He is a graduate of Ball State University and Eleven Fifty Academy. Outside of work he loves to watch sports, play volleyball, and read sci-fi.

Keeton has a passion for government and competition, making him a great addition to the Coverdale Consulting team as Political Coordinator. With experience in state and federal politics - having spent time working at both the Indiana Statehouse and the U.S. House of Representatives - he has garnered a holistic perspective of governance. Keeton is excited to assist in the day-to-day operations and long-term strategy of our campaigns in order to help our clients cross the finish line on Election Day.

Keeton is from Warsaw, IN and studied Political Science at Purdue University. In the future, he plans to attend law school. In his free time, Keeton enjoys attending concerts, cooking, golfing, and spending time with his friends. Although he is an avid fan of all Purdue sports, his favorite team to support is the volleyball team.