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Peterson Architecture:

Window Decorating Contest Social Promo with Noblesville Main Street

Every year, as part of Noblesville Main Street's Deck The Downtown Event, they hold a window decorating contest for small businesses located in Noblesville's downtown square to participate in. Businesses are encouraged to decorate their windows festively, with cash prizes awarded to the best displays. In 2023, Peterson Architecture sponsored Noblesville Main Street's Deck The Downtown Event. As a result, Peterson Architecture tasked us with promoting the contest on their social media, announcing their sponsorship, increasing awareness of the event, and encouraging participation from businesses in the square.

Profile:

Peterson Architecture is a full service architectural and planning firm located in Noblesville, Indiana.

Our Goals:

  1. Announce Peterson Architecture as the sponsor of the event
  2. Increase awareness of the event
  3. Encourage participation from businesses in the Downtown Noblesville Square

Services:

Social Media, Email, Strategic Planning, Content Creation, Public Relations

Marketing:

Created an interesting and intriguing graphic that both captured the essence of the event while staying brand friendly to Peterson Architecture

Results:

  • High participation among small businesses in the square
  • An increase in social media voting participation
  • Facebook:
  • 575.6% increase in reach on Facebook
  • 1.7K increase in profile visits
  • 70% increase in engagements
  • Instagram:
  • 1.8% increase in reach on Instagram
  • 100% increase in profile visits

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